Consumer products businesses spend a large share of gross revenue on trade promotion, often without knowing which portion worked. We build the measurement first, then the optimisation.
Six shifts we see across engagements in this industry, and what each one asks of the underlying system.
Lift and margin modelled per offer, per retailer, per channel.
Optimised price points driven by AI forecasting rather than list-plus-inflation.
Basket affinity used to grow revenue across the category, not just the SKU.
Retailer point-of-sale data brought into SAP CAR and made usable.
Short-horizon forecasting tuned to promotional and seasonal noise.
Settlement and deduction management tied back to the promotion that caused it.
Retailer point-of-sale data brought into SAP CAR and turned into a replenishment signal the commercial team acted on.
Bring us the process that is causing trouble. We will come back with a business case, a roadmap and an honest estimate.